Marketing for Hospitality and Tourism, Global Edition
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Verlag
Pearson Deutschland GmbH
Bindung
Taschenbuch
Interpret
Philip Kotler / John Bowen / James Makens / Seyhmus Baloglu
Produktbeschreibung
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.Bewertungen
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